We implemented a comprehensive, custom email marketing strategy tailored to WW Scenics' unique audience and goals. This was not a plug-and-play approach. Every decision from segmentation to design was built to enhance performance and elevate the brand.

Here’s what we delivered:

Full Custom Strategy

We conducted a deep dive into customer behavior, previous campaign performance, and product data to craft a strategy that aligned with both brand and buyer. We optimized for the full funnel from acquisition to retention with distinct journeys for different segments.

Full Template Redesign

To reflect WW Scenics' newly updated brand identity, we rebuilt every email template from the ground up. The new designs were not only visually aligned, but built with mobile responsiveness, accessibility, and conversion-driving UX best practices in mind.

Core Flow Overhaul

We revamped WW Scenics’ core automation flows including Welcome, Browse Abandonment, Cart Abandonment, and Post-Purchase sequences. Messaging was refined, frequency optimised, and split-tests deployed to maximise engagement.

The Results

The transformation was measurable and dramatic.

• 63% YoY Revenue Growth Attributed to Email
  Email became the brand’s top-performing owned channel, contributing significantly more to total revenue than in any prior year.

• 188% Increase in Performance of Core Flows
  Our re-engineered flows saw nearly triple the engagement and conversion rates, creating consistent revenue through automation.

• 20-Point Increase in Deliverability Score
  By cleaning lists, optimising sending practices, and improving sender reputation, we restored inbox placement and ensured campaigns reached their audience.