We partnered with OTIC Audio to execute a complete email marketing transformation. From strategy to design to backend segmentation, we built a system engineered for performance, personalisation, and long-term brand equity.

Full Custom Strategy

We started by mapping OTIC’s customer lifecycle and identifying friction points in their current email program. From there, we designed a completely custom strategy focused on lifecycle marketing, conversion optimisation, and retention through education and brand storytelling.

Full Template Redesign

Every email touchpoint was redesigned from the ground up modern layouts, mobile optimised design, and product visuals that reflected OTIC's premium positioning. We built reusable templates with modular flexibility to support both campaign and automated flows.

Advanced Segmentation for Targeted Cross-Sells

One of the biggest wins came from implementing intelligent segmentation. We analysed behaviour, purchase patterns, and engagement history to build dynamic segments for personalised product recommendations specifically focused on cross-sell opportunities. This drove a noticeable lift in average order value and reduced customer churn.

The Results

The numbers speak volumes:

• 88% Reduction in Spam Rate
  Smarter targeting and better content alignment dramatically reduced spam complaints.

• 38% Decrease in Unsubscribe Rate
  Emails became more relevant, personalised, and welcomed leading to significantly improved retention in the list.

• 40-Point Increase in Deliverability Score
  Our deliverability audit and optimisation protocols ensured more emails landed in inboxes, not junk folders.

What This Means for OTIC Audio

By unifying design, strategy, and segmentation under one cohesive plan, OTIC Audio’s email program evolved from functional to foundational. Email is now a high-performance channel driving measurable results across acquisition, retention, and revenue.