We delivered a full-spectrum email transformation from strategy and design to tech stack and segmentation. Every element was designed to reflect Fred Rigby Studio’s brand ethos: thoughtful, refined, and highly personal.

Full Custom Strategy

We crafted an email strategy to serve both D2C and B2B audiences with distinct messaging, goals, and flows. Every campaign and automation was mapped against real customer journeys ensuring relevance and resonance from first click to final conversion.

Full Template Redesign

Form met function with a fully redesigned email suite that brought the Fred Rigby brand to life. Clean layouts, editorial-style formatting, and responsive design ensured every message looked stunning across devices.

CRM & Automation Software Integration

We integrated advanced CRM tools and supporting platforms to automate pipeline management, nurture leads at every stage, and streamline B2B follow-ups. This not only saved the team time, but increased pipeline velocity and visibility.

Personalised Campaigns for D2C & B2B

Using behaviour based segmentation and purchase data, we created bespoke campaign paths tailored to individual customer profiles, whether a high-end design client or a trade buyer sourcing at scale.

The Results

The impact of this transformation was immediate and measurable:

• 54% Average Open Rate
  Well-above industry benchmarks, driven by smart subject lines, segmentation, and sender reputation improvements.

• 2.85% Click-Through Rate
  High engagement across both audience types thanks to personalised product showcases and content that added value.

• Streamlined Automation with CRM Tools
  Lead management and pipeline visibility improved drastically, creating scalable touch points that didn’t feel automated.

The Takeaway

Fred Rigby Studio’s story proves that great email marketing isn't one-size-fits-all. With the right strategy, tools, and creative alignment, email can elegantly serve multiple audiences while reinforcing brand equity and accelerating growth.